Established in 2018, Watch Your Wrist started with one goal, to provide the Greater Atlanta watch enthusiast with an unmatched experience when buying a luxury timepiece either in-store or online. A place where anyone can enjoy the art of horology, from a first-time watch buyer to the seasoned collector. No waiting lists, no purchase history needed, no games played… it is simple, see it, try it, buy it. 

 What started as a side business with Richard Allen (DJ) and his wife Madison Allen from their basement and quickly grew into a small team of 5 in an office in Alpharetta, is now a flagship store in Roswell GA with more than 15 employees. With multi-seven figure inventory at any given time, Watch Your Wrist is a beautiful place to buy a timepiece in the heart of downtown Roswell.